Strategic Communication

LMC offers strategic communication planning and training, public awareness campaign development, communications evaluation, audience development, and special event planning.

Our objective is always to make the issues and products our clients care about part of the public conversation. Achieving that objective, requires strategy.  LMC works to ensure the communications tactics our clients deploy align with their overall goals and objectives.

Our strategic approach often includes some combination of the following:

  • Reviewing the clients’ goals and objectives
  • Identifying key stakeholders and prioritizing those who can influence change
  • Defining success 
  • Seeking partnerships and opportunities for collaboration (where appropriate)
  • Crafting targeted messages
  • Identifying communication tactics best suited to meeting objectives
  • Devising a message-delivery plan
  • Identifying and coaching key spokespersons
  • Targeting appropriate media
  • Establishing reasonable, measurable communication goals with benchmarks to track progress.
  • Deploying the selected communications tactics.
  • Evaluating progress along the way, making adjustments as needed.

A strategic approach to communication typically saves time and money, while delivering messages and promoting solutions that inspire change. Let LMC help you unleash the power of strategic communication to advance your goals.